History
Lenzerheide Marketing & Support AG - From formation until today
The Lenzerheide Marketing & Support AG (LMS AG) was founded in August of 2009.
The founding members «Lenzerheide Tourismus» and «Lenzerheide Bergbahnen AG» (LBB AG) established their new company on the mountain «Parpaner Rothorn».
On the 1st of November 2009, the LMS AG started off as a innovative and unique business model in Switzerland. From the very start, the company pursued the strategy of a high frequency of events. Besides defining their strategic business segments, the company declared hosting major sporting events in skiing, cross-country skiing, biking and biathlon an essential marketing goal.
These major sporting events foster the recognition and therefore strenghten the postion of the Lenzerheide holiday region on a national and international basis.
The founding members «Lenzerheide Tourismus» and «Lenzerheide Bergbahnen AG» (LBB AG) established their new company on the mountain «Parpaner Rothorn».
On the 1st of November 2009, the LMS AG started off as a innovative and unique business model in Switzerland. From the very start, the company pursued the strategy of a high frequency of events. Besides defining their strategic business segments, the company declared hosting major sporting events in skiing, cross-country skiing, biking and biathlon an essential marketing goal.
These major sporting events foster the recognition and therefore strenghten the postion of the Lenzerheide holiday region on a national and international basis.
In the past
Today
