Ski resort Arosa Lenzerheide presents its own ski
As part of the campaign launched for the 2022/23 winter season, the Arosa Lenzerheide ski resort announces its partnership with the Graubünden ski manufacturer ANAVON and presents a ski in the «Arosa Lenzerheide» style produced especially for the ski resort. The ski is not only visible in the new advertising material, but is also for sale at partners and in the ANAVON online shop.
The «Arosa Lenzerheide» ski is available in three lengths with different radii. It is an alpine ski that convinces with its lively curve behaviour and smooth running at the same time. The wood core construction ensures precise turn-in behaviour and exceptional edge grip. The ski is suitable for both sporty, ambitious skiers and all-rounders. With its colour gradient from blue to red or red to blue and the printed letters A and L, the ski is unmistakably designed for the Arosa Lenzerheide ski area. You can get the ski in Lenzerheide at Alexander Sport and Ochsner by Blaesi as well as in the ANAVON online shop at anavon-ski.com.
While last year's campaign of the Arosa Lenzerheide ski resort picked up on the differences between Arosa and Lenzerheide in a sympathetic and humorous way, this year the focus is on the common ground - the shared ski area that connects the two holiday regions.
The unchanged slogan «Two hearts, one ski area» expresses exactly that: the peculiarities of the individuals, but also the attractiveness, size, and diversity of the whole.
In the new film, the Arosa Lenzerheide ski area shows itself from its best side - during the early morning and late evening hours. The captured mood reflects the primary colours of the ski area, the blue of Arosa and the red of Lenzerheide, uniquely. And always in the picture is the new «Arosa Lenzerheide» ski.